An Artist Relations Manager (ARM) acts as a liaison between a company and an artist, knows the needs of the artists and helps clients to get the desired artists for the particular promotion/event. He is largely responsible for making artist and client happy in their business relationship with each other. Be it a promoter, record label, a company whose brand or product an artist endorses or an organization for which an artist creates promotional content. Promiflash – Star News: A typical daily routine based on an event with top act David Hasselhoff at de 90s party at Schalke.
Promiflash: Top act David Hasselhoff for events
As part of the event series “Die 90er Live”, Stefan Lohmann was responsible, among other things, for securing David Hasselhoff as the top act for the event. Negotiations with David Hasselhoff’s management were concluded months before the event. Contract details such as fee, set list, travel, hotel, shuttle, catering, technology etc. were negotiated and fixed in advance. This Promiflash backstage report gives you a good insight into the job of an artist relations manager and his activities on site at the events.
Promiflash: David Hasselhoff 90s party backstage report
David arrived at Düsseldorf Airport already one day before the event. In the VIP area of the airport, Artist Relations Manager Stefan Lohmann welcomed the cult star of the 90s and headliner of the 90s live event in the Veltins Arena. The biggest 90s party in the world.
World record with top act David Hasselhoff
Mit 58.000 verkauften Tickets wurde ein offizieller Weltrekord im Guiness Buch der Rekorde aufgestellt für die größte 90er Party der Welt.
With 58,000 tickets sold, an official world record was set in the Guinness Book of Records for the biggest 90s party in the world.
After the welcome and discussion of the day’s schedule, the first interview and the arrival of the world’s most famous actor was already recorded. In a good mood and accompanied by his wife Hayley, The Hoff answered all questions.
Afterwards both were driven directly to the hotel Breitenbacher Hof in Düsseldorf. There David Hasselhoff could recover from the journey. His business trip took him first to New York, then to London and then to Düsseldorf.
David Hasselhoff soundcheck and rehearsal
On 30.03.19 pickup was arranged at 09.30 to make the rehearsal process and sound check in the Veltins Arena. In the Veltins Arena David Hasselhoff then met the dancers who supported him at the show. David himself instructed the dancers and rehearsed the course of the show with them. The likeable world star gave away shirts, signed autographs and created a great atmosphere for the whole organization team. In addition, the performance with KITT – probably the most famous car in the world – was rehearsed. For the various camera teams, sequences and settings were rehearsed.
Don’t Hassle the Hoff
David Hasselhoff didn’t let anything get him down. And acted highly professionally, so that the sound check and camera rehearsals remained on schedule.
After many more autographs and discussions about the rest of the day, David Hasselhoff was driven to the hospital to check his eye, which he had slightly injured in London.
After the doctor gave his OK and everything was fine so far, David Hasselhoff was driven back to the hotel where David could relax before going on stage for the show.
Promiflash – Star News: David Hasselhoff Backstage
The VIP shuttle brought David Hasselhoff, his wife and his team to the backstage area at 9 p.m. on time. The various camera teams and journalists from Pro7, RTL, Vox and many other magazines and programs were already gathered here.
Promiflash / Star News: Interviews with David Hasselhoff at the 90er Party
Promiflash / Star News: Very professionally and calmly answered all the questions of journalists from RTL, Bild, Arte …. and wrote autographs and signed albums, single, shirts …
Focus on the show
20 Minuten vor der Show zog sich der Sänger in seiner Umkleide zurück, um sich mental auf die Show vorzubereiten.
20 minutes before the show, the singer retired to his dressing room to mentally prepare for the show.
Freshly styled and relaxed, security brings “The Hoff” into the stadium where 58,000 90s fans have been waiting for the biggest 90s party in the world. The fans who see him walk into the stadium start screaming and you can feel the charged atmosphere. And the joyful expectation of the audience that the show will finally start. Backstage, short instructions for the dancers follow once again. Then David Hasselhoff is placed in his Knight Rider car KITT and the presenter team announces David Hasselhoff.
After the successful show, David Hasselhoff enjoys the moment for a short time, then immediately goes back to signing autographs and taking pictures with the fans who have been waiting for him for so long. Backstage again he gives 2 short interviews and then changes his clothes.
Return trip with the VIPShuttle
Afterwards, the shuttle takes us back to the hotel – on the way, plans for the upcoming tour are exchanged and other upcoming events are discussed. After a 40-minute drive, the trip ends at the hotel in Düsseldorf.
The next day David Hasselhoff is brought back to the airport.
All HQ pictures © Christian Sasse alias and Markus Reuber – Foto+TV Agentur NTOi.de
David Hasselhoff Booking and Artist Information with Stefan Lohmann
Stefan Lohmann is a Hamburg-based talent buyer and artist relations manager. His service portfolio includes not only artist placement but also the creation of comprehensive live entertainment concepts for concerts, festivals and events. With his Live Entertainment Network of artists and creatives he also represents market leading show productions in the entertainment field Aerial Shows, Drone Shows, Video Projection Mapping, Dance Shows … “What doesn’t exist on the market, we create for our clients”, says Stefan Lohmann about his company philosophy.
David Hasselhoff Contact via Stefan Lohmann:
Book David Hasselhoff – An all-round cult talent for your event
Creating music concepts together with the customer is one of the specialties of live entertainment expert Stefan Lohmann.
With Sustainable Event Solutions, he also offers support for climate-neutral, sustainably oriented events and tours.
Tel: 0049 1711662517
Sustainable Event Solutions
Stefan Lohmann – Talent Buyer & Booking Agent:
“As Artist Relations Management & Live Entertainment Network, I provide a transparent and efficient solution to channel and professionalize live entertainment handling, while reducing costs and increasing artist selection.”
„We place international Stars, Shows, Orchestra, Celebrity Speakers, Hosts, Performer …. and create Live Entertainment Concepts with WOW-factor.“