How do you find the right speaker for an event? Which content is relevant for the target group? Which moderator fits the brand? Which messages do I want to send about the show moderation and the target group?
Live entertainment expert Stefan Lohmann advises his clientele and follows the same selection principles as for show programs and international stars.
First of all, the target group must be identified and named. Then the objectives of the event and the messages to be broadcast must be defined. Only when the budget for show moderation and speakers has been determined can the selection of the appropriate keynote speakers and presenters be made.