David Hasselhoff is undisputedly an absolute world star. For about 40 years he has been able to inspire people all over the world with his TV productions, his singing and through his personality. Knight Rider and Baywatch each broke viewer records worldwide. David Hasselhoff is a phenomenon! He is the darling of the press, a…
How do you find the right speaker for an event? Which content is relevant for the target group? Which moderator fits the brand? Which messages do I want to send about the show moderation and the target group?
Live entertainment expert Stefan Lohmann advises his clientele and follows the same selection principles as for show programs and international stars.
First of all, the target group must be identified and named. Then the objectives of the event and the messages to be broadcast must be defined. Only when the budget for show moderation and speakers has been determined can the selection of the appropriate keynote speakers and presenters be made.