The science journalist and ZDF/3sat presenter created the German Sustainability Award in 2008. As the organizer and founder of the Sustainability Award, he wants to make the world a better place in the long term and inspire companies to rethink. The annual award of the prize is intended to promote sustainable developments. Founder of the…
How do you find the right speaker for an event? Which content is relevant for the target group? Which moderator fits the brand? Which messages do I want to send about the show moderation and the target group?
Live entertainment expert Stefan Lohmann advises his clientele and follows the same selection principles as for show programs and international stars.
First of all, the target group must be identified and named. Then the objectives of the event and the messages to be broadcast must be defined. Only when the budget for show moderation and speakers has been determined can the selection of the appropriate keynote speakers and presenters be made.