Event Partner presents in its newsletter tips for artist placement from live entertainment expert Stefan Lohmann
Excerpt from the Event Partner Magazine Article
Stefan Lohmann, Talent Buyer and Booking Agent from Hamburg on the subject of artist booking: “In my opinion, the first question that always arises is what do I actually want to achieve with the event and the live entertainment? Who and what do I want to reach with the target group?
The target group analysis also determines which artists might be suitable. Only when it’s clear what you want, what budget you can invest in live entertainment and what kind of artists you can consider, can you get in touch with the artist or his representatives.
But the big stars are rarely to be found at corporate events. This goes hand in hand with my assumption that the positive image transfer, the reach and the memory of a special experience are still underestimated by the event industry today.
However, this only works if you stage the entire event and don’t rely on the star alone. In addition, the star must fit the company and the goals set and not the personal taste of the subsidiary of the board of directors or the event manager.
The aim of the event must be determined by the artist, not the budget and not the personal taste.
A star does not make an event. No matter which artist or which live entertainment you choose. It is very important that the entertainment is meaningfully embedded in the overall event and that the audience is led to the emotional climax of the event.”
Further tips for the artist switching of the live Entertainment expert:
Artist Booking Tip 1 : Definition of marketing objectives
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